About the Journal

Innovative Tourism Horizons (ITH, E-ISSN: 3120-3906) is an international, peer-reviewed journal dedicated to advancing cutting-edge research and strategic insights at the intersection of tourism innovation, destination management, and market transformation. The journal serves as a platform for rigorous scholarly discourse, bridging foundational tourism theories with emerging trends in experiential design, digital disruption, and sustainable development. The journal is published online semiannual by Cultech Publishing Sdn. Bhd.

ITH welcomes high-quality research across all areas of tourism innovation and destination strategy, including but not limited to:

  • Experience Design & Consumer Behavior
  • Tourist decision-making and behavioral psychology
  • Personalization technologies and experience engineering
  • Authenticity perception in digital tourism environments
  • Destination Strategy & Competitive Positioning
  • Destination branding and competitive differentiation
  • Yield management and pricing innovation
  • Crisis resilience and recovery strategies
  • Digital Transformation & Smart Tourism
  • AI and big data in tourism analytics
  • Social media influence and digital storytelling
  • Metaverse applications and virtual tourism experiences
  • Sustainable Tourism & Community Development
  • Regenerative tourism models and circular economies
  • Community-based tourism and inclusive growth
  • Climate-resilient destination planning

Open Access: This journal operates under a "gold" Open Access model, providing free access to all readers.  The Article Processing Charges (APC) for all article types (research, review, case reports) is $0, and the content will be published under a CC BY 4.0. To encourage submissions and support the research community, ITH currently levies no APC (0 APC). For specific APC policies, please refer to the Open Access section.

Processing Cycle: The manuscript processing cycle is approximately 12 weeks from submission to acceptance.

Recognition of Reviewers: Reviewers who provide timely, thorough peer-review reports receive vouchers entitling them to a discount on the APC of their next publication in ITH, in appreciation of the work done.

General Information

1st Year Published: 2025

Frequency: Semiannual

Issues Per Year: 2

Country / Region: Malaysia

Primary Language: English

Publisher Information: Cultech Publishing Sdn. Bhd.

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