About the Journal

Innovative Tourism Horizons (ITH) is an international, peer-reviewed journal dedicated to advancing cutting-edge research and strategic insights at the intersection of tourism innovation, destination management, and market transformation. The journal serves as a platform for rigorous scholarly discourse, bridging foundational tourism theories with emerging trends in experiential design, digital disruption, and sustainable development.

ITH welcomes high-quality research across all areas of tourism innovation and destination strategy, including but not limited to:

• Experience Design & Consumer Behavior
• Tourist decision-making and behavioral psychology
• Personalization technologies and experience engineering
• Authenticity perception in digital tourism environments
• Destination Strategy & Competitive Positioning
• Destination branding and competitive differentiation
• Yield management and pricing innovation
• Crisis resilience and recovery strategies
• Digital Transformation & Smart Tourism
• AI and big data in tourism analytics
• Social media influence and digital storytelling
• Metaverse applications and virtual tourism experiences
• Sustainable Tourism & Community Development
• Regenerative tourism models and circular economies
• Community-based tourism and inclusive growth
• Climate-resilient destination planning