Assessment on Opportunities and Challenges of Domestic Tourism Development in Addis Ababa City, Ethiopia
DOI:
https://doi.org/10.64229/zyshgc66Keywords:
Addis Ababa, Domestic Tourism, Challenges, Opportunities, Visitors, AttractionAbstract
Domestic tourism is the leading type of tourism when it comes to tourist arrivals and tourism income around the world. This study was carried out in Addis Ababa city to look at the opportunities and challenges related to tourism in the area. To meet the goals of the study researchers used a research design and combined both qualitative and quantitative methods. Primary data was collected through questionnaires and interviews with experts. Secondary data was gathered from sources such as archives, tourism records, magazines, books and published articles. The data collection involved 180 tourists who were visited at major tourist spots in the city. In addition 30 tourism experts, researchers and destination officers were interviewed to get insights related to the topic. The quantitative data was carefully checked, coded and entered into the SPSS software program. It was then analyzed using statistics, including frequency, percentage and ranking. The qualitative data was analyzed using content analysis and text analysis techniques. The main findings showed that the city has potential to attract more domestic tourists due to the presence of hotels with different star ratings, improved infrastructure, an international airport, various attractions, development of corridors and beautification programs. However several challenges were identified. These include costs for accommodation and food limited transportation options, traffic congestion, weak marketing and promotion efforts and poor management of visitors. Based on these results recommendations were made to help address the challenges and support the growth of tourism, in Addis Ababa. These recommendations are intended for decision makers and other stakeholders involved in tourism development.
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Copyright (c) 2026 Mekuria Agegnehu, Samuel Asmare, Abebe Yeneale, Meron Tsegaye, Getahun Desalegn Belew, Lalisa Mekonnen Jaldu (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
