A Comparative Study on Factors Influencing the Satisfaction Levels of Chinese and Korean Tourists Visiting Shanghai's Bund
DOI:
https://doi.org/10.64229/f8qytg90Keywords:
Shanghai Bund, Satisfaction, Tourism Infrastructure, Information Services, Differentiation StrategyAbstract
This study conducts a comparative analysis of factors influencing the satisfaction levels of Korean and Chinese tourists visiting Shanghai's Bund, aiming to identify differences in the importance of these factors for tourists from both countries. The study primarily surveyed university students from South Korea and China. Results indicate that among the factors influencing visitor satisfaction, personnel service has a more significant impact on South Korean tourists, while information service exerts a greater influence on Chinese tourists. Given the differing responses of South Korean and Chinese tourists to satisfaction-influencing factors, this finding offers diverse insights for industry practitioners, aiding them in developing more targeted services and products.
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Copyright (c) 2025 Yundong Wu (Author)
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